How it all started

For years, I worked with leaders across industries, countries, and career stages. On the surface, their challenges looked completely different. Different organizations, different goals, different responsibilities. Yet underneath those differences, I kept seeing the same pattern.

These were talented, capable people who cared deeply about their work and wanted to perform at a high level. The challenge wasn't a lack of expertise, ambition, or commitment. More often, they were navigating competing priorities, constant demands, difficult decisions, and the pressure of being pulled in multiple directions at once.

Over time, I realized that the breakthrough rarely came from giving people more information. What made the biggest difference was helping them step back from the noise, organize their thinking, reconnect with their strengths, and focus on what mattered most. When that happened, they were able to see possibilities, make clearer decisions, and move forward with greater confidence and intention.

As I continued working with leaders around the world, I began to recognize that this wasn't an isolated observation. It was a repeatable pattern. The same principles that helped individuals gain clarity and momentum could also help teams work through complexity, align around priorities, and make better decisions together.

That realization became the foundation of Unlock Your Brilliance™. It started as a coaching methodology, evolved into a leadership development program, and eventually became the experiential learning system that continues to guide my work today.

Lucyane Novaes

Who I Am

I'm Lucyane, but most people call me Lu. For more than 15 years, I've worked with leaders, teams, and organizations navigating growth, change, and increasing complexity.

Across industries, countries, and leadership levels, I've seen the same pattern: talented people rarely struggle because they lack capability. More often, they are managing competing priorities, constant demands, difficult decisions, and the pressure of being pulled in multiple directions at once.

My work helps people step back from the noise, reconnect with their strengths, make better decisions, and move important work forward.

15+

Years in Leadership & Talent Development

400+

Leaders Coached & Developed

20+

Countries Across Global Markets

Fortune 500

Experience Supporting Growth & Change

What do you want to unlock today?

Every engagement starts with a challenge worth solving. The goal is to help leaders and teams turn existing potential into clearer decisions, stronger alignment, and meaningful action.

Leadership Workshops

Strengthen communication, accountability, decision-making, and execution through experiences built around real business challenges.

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Team Experiences

Create alignment, improve collaboration, and help teams work through the priorities and tensions shaping performance.

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Executive Coaching

Support leaders navigating growth, complexity, visibility, and increasing responsibility with focused development.

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Real Stories. Real Growth.

★★★★★

“Lucyane possesses a rare combination of deep expertise in leadership coaching, insightful understanding of talent development, and a genuine passion for helping individuals and teams achieve their full potential.”

— Christina T., Sr. Project Manager

★★★★★

“The insights I gained through the ELI assessment and our sessions had a profoundly positive impact on my development. I’ve strengthened my leadership, aligned my career with my values, and now handle challenges with confidence.”

— Malu N., Latam Project Manager

★★★★★

“I loved participating in the Unlock Your Brilliance Program and Game with Lu. It helped me reflect deeply while keeping things light and engaging. Not only did we discover and apply our strengths, but we also learned how to align them with our goals.”

— Barbara B., Healthcare Professional

★★★★★

“The Unlock Your Brilliance game was a delightful surprise during my coaching journey. The experience brought lightness, engagement, and depth all at once. It helped me explore areas I had never examined with that level of clarity. It was playful, strategic, and unforgettable.”

— Priscila C., Head of Marketing

★★★★★

“Lucyane is an outstanding professional with a fantastic sense of humor. She is empathetic, honest, and focused on helping people grow.”

— Flavio D., Director of Commercial Operations

★★★★★

“Lucyane is an exceptional coach. Her strategic guidance, personalized approach, and insights were instrumental in supporting my goals.”

— Ania V., Leader in Pharma & Life Sciences