Experiential tools, gamified frameworks, and strategic coaching designed to turn professional shifts into growth for individuals and organizations.

Clarity is not a luxury. It is a strategy.

What do you want to unlock today?

Lead Your Next Move

Clarity and strategy for your next growth chapter.

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Assessments and Tools

Self-knowledge and insights to lead with intention.

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For Organizations

Develop leaders. Strengthen culture.

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Not sure where to start?


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Meet the mind behind the method.

I'm Lu Novaes! Executive coach. Experience designer. Leadership growth partner.

Meet Lu
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15+ years in HR, talent, and leadership development

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400+ global leaders supported across continents

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Clients from Fortune 500 companies in Tech, Pharma, and Financial Services

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20+ cultural backgrounds served

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ICF-certified executive coach & game creator

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Fluent in Portuguese & English | Based in the U.S.

"Lucyane possesses a rare combination of deep expertise in leadership coaching, insightful understanding of talent development, and a genuine passion for helping individuals and teams achieve their full potential."

Christina T., Senior Project Manager ⭐⭐⭐⭐⭐

Unlock Your Brilliance Game in use

Unlock Your Brilliance Game

Overcome real-life obstacles. Unleash your strengths. Unlock new possibilities.

What you’ll experience:

  • Face real workplace challenges and finally see what’s holding you back
  • Use your strengths to break patterns and move forward with clarity
  • Draw powerful tools that shift your mindset and expand your options
  • Create a 10-step action plan you can apply right away to reach your goals
  • Walk away with clear decisions and the next steps to move with confidence

Your next move deserves more than guesswork.

Unlock Your Brilliance Game
First Edition, Limited Stock

Real Stories. Real Growth.

★★★★★

"When I started working with Lucyane, I was at a pivotal point in my career. I knew I wanted to shift from execution to mentoring, but I needed clarity, direction, and confidence. That’s exactly what she helped me build, along with recognizing strengths I had been overlooking for years."

— Priscila C., Head of Marketing

★★★★★

"The experience was truly transformative and deeply enriching. I now manage daily challenges with confidence and clarity, and I feel ready to embrace higher roles in my career. The Unlock Your Brilliance program truly lives up to its name."

— Klauber R., Sr. IT Project Manager

★★★★★

"The insights I gained through the ELI assessment and our sessions had a profoundly positive impact on my development. I’ve strengthened my leadership, aligned my career with my values, and now handle challenges with confidence."

— Malu N., Latam Project Manager

★★★★★

"Thanks to Lucyane’s support, I navigated a challenging career transition with clarity and landed a leadership role that fits my strengths and aspirations."

— Rajendra B., Director of Software Engineering

★★★★★

"Throughout the program, she gave me exercises and insights that helped me identify my strengths and define a career path. We created a practical plan that I could follow step by step."

— Barbara B., Healthcare Industry Professional

★★★★★

"Lucyane possesses a rare combination of deep expertise in leadership coaching, insightful understanding of talent development, and a genuine passion for helping individuals and teams achieve their full potential."

— Christina T., Sr Project Manager

★★★★★

"Lucyane is an exceptional coach. Her strategic guidance, personalized approach, and insights were instrumental in supporting my goals."

— Ania V., Leader in Pharma & Life Sciences

★★★★★

"Lu helped me believe in myself again. She didn’t just focus on the job search. She supported my well-being, helped me reconnect with my values, and showed me how to use tools and strategies that really worked."

— Marco D., Marketing & Communications Lead

★★★★★

"I joined the UYB program during a very confusing time. I finished it with clarity, results, and new people interested in my work. I even hit a financial goal I thought would take six months, in just four."

— Fernanda V., Nutritionist

★★★★★

"Working with Lu was more than coaching. It was a journey of empowerment. She asked the right questions, helped me reconnect with what matters, and turned that into real action."

— Rae B., Cybersecurity Leader

★★★★★

"Lucyane is an outstanding professional with a fantastic sense of humor. She is empathetic, honest, and focused on helping people grow."

— Flavio D., Director of Commercial Operations

★★★★★

"The assessments and the conversations helped me understand myself and how I could better serve others in my life."

— Luke F.

★★★★★

"Lucyane supported me during a job transition with positive coaching and insightful, caring guidance. She helped me identify and highlight my personal brand and authentically leverage my skills and experience."

— Cori D., Talent Acquisition Program Manager

★★★★★

"Throughout my transition journey, Lucyane was a tremendous support system. She understands why goal setting, time management, and boundaries are critical to success."

— Tiffany E., College Admissions Counselor

★★★★★

"Lucyane helped me unlock new potential and gain confidence in my next steps. Her thoughtful and strategic approach to leadership development and emotional intelligence made a real difference."

— Andrea B., Global Realtor Advisor

Growth becomes powerful when it’s shared.

Elegant gifting moment

Gift a Shift

A gift with meaning. Support a friend, partner, or colleague with more than words, offer clarity, direction, and momentum through curated coaching tools and intentional experiences.

Explore Gift Options

Built for people who grow through change.

Unlock Your Brilliance is a strategy hub, a coaching lab, and a moment of pause that moves you forward.
Every tool is designed to help you lead with presence, grow with confidence, and act with intention.

Our Mission

Unlock Your Brilliance™ exists to transform potential into strategic growth.

We partner with professionals and organizations to unlock strengths, elevate leadership, and build intentional careers and cultures.

Through experiential coaching, gamified tools, and strategic frameworks, we turn clarity into action and action into lasting impact.

What We Stand For

Growth with clarity. You're not starting over.You're refining what already works.

Strategic visibility. Great work deserves to be seen without the need for performance or self-promotion games.

Practical tools. Your time is valuable. Complexity is not the same as depth.

Quiet authority. You do not need to be louder. You need to be more aligned, prepared, and intentional.

Gamified insight. Even the most experienced professionals need new ways to unlock what is next.

Explore our programs!

Let's Connect!

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