Tools don't transform teams. The right experience does.

Skip the generic training. We design immersive, gamified coaching experiences that help leaders and teams navigate change, build resilience, and achieve breakthrough results together.

Clarity is not a luxury. It is a strategy. That's why we create short, powerful experiences designed to help leaders and teams solve the real challenges they're facing right now.

What do you want to unlock today?

Lead Your Next Move

Clarity and strategy for your next growth chapter.

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Assessments and Tools

Self-knowledge and insights to lead with intention.

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For Organizations

Develop leaders. Strengthen culture.

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Meet the mind behind the method.

I'm Lu Novaes! Executive Coach & Leadership Development Facilitator Supporting Organizations Through Change & Growth.


Meet Lu
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15+ years in HR, talent, and leadership development

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400+ global leaders supported across continents

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Clients from Fortune 500 companies in Tech, Pharma, and Financial Services

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20+ cultural backgrounds served

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ICF-certified executive coach & game creator

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Fluent in Portuguese & English | Based in the U.S.

"Lucyane possesses a rare combination of deep expertise in leadership coaching, insightful understanding of talent development, and a genuine passion for helping individuals and teams achieve their full potential."

Christina T., Senior Project Manager ⭐⭐⭐⭐⭐

Unlock Your Brilliance Game in use

Unlock Your Brilliance Experience

A focused, facilitated experience that helps leaders and teams navigate real challenges, align priorities, and move to action powered by a proprietary, game-based methodology.

What you’ll experience:

  • Work on a real leadership or team challenge in a structured, facilitated setting
  • Use the game to surface perspectives, explore options, and clarify priorities
  • Connect strengths, context, and strategy to what matters now
  • Build a clear, shared action plan aligned with business goals
  • Leave with clarity, ownership, and concrete next steps to move forward

Your next move deserves more than guesswork.


Unlock Your Brilliance is a structured, facilitated experience that helps leaders and teams think clearly, align priorities, and act on real challenges.

Real Stories. Real Growth.

★★★★★

"When I started working with Lucyane, I was at a pivotal point in my career. I knew I wanted to shift from execution to mentoring, but I needed clarity, direction, and confidence. That’s exactly what she helped me build, along with recognizing strengths I had been overlooking for years."

— Priscila C., Head of Marketing

★★★★★

"The experience was truly transformative and deeply enriching. I now manage daily challenges with confidence and clarity, and I feel ready to embrace higher roles in my career. The Unlock Your Brilliance program truly lives up to its name."

— Klauber R., Sr. IT Project Manager

★★★★★

"The insights I gained through the ELI assessment and our sessions had a profoundly positive impact on my development. I’ve strengthened my leadership, aligned my career with my values, and now handle challenges with confidence."

— Malu N., Latam Project Manager

★★★★★

"Thanks to Lucyane’s support, I navigated a challenging career transition with clarity and landed a leadership role that fits my strengths and aspirations."

— Rajendra B., Director of Software Engineering

★★★★★

"Throughout the program, she gave me exercises and insights that helped me identify my strengths and define a career path. We created a practical plan that I could follow step by step."

— Barbara B., Healthcare Industry Professional

★★★★★

"Lucyane possesses a rare combination of deep expertise in leadership coaching, insightful understanding of talent development, and a genuine passion for helping individuals and teams achieve their full potential."

— Christina T., Sr Project Manager

★★★★★

"Lucyane is an exceptional coach. Her strategic guidance, personalized approach, and insights were instrumental in supporting my goals."

— Ania V., Leader in Pharma & Life Sciences

★★★★★

"Lu helped me believe in myself again. She didn’t just focus on the job search. She supported my well-being, helped me reconnect with my values, and showed me how to use tools and strategies that really worked."

— Marco D., Marketing & Communications Lead

★★★★★

"I joined the UYB program during a very confusing time. I finished it with clarity, results, and new people interested in my work. I even hit a financial goal I thought would take six months, in just four."

— Fernanda V., Nutritionist

★★★★★

"Working with Lu was more than coaching. It was a journey of empowerment. She asked the right questions, helped me reconnect with what matters, and turned that into real action."

— Rae B., Cybersecurity Leader

★★★★★

"Lucyane is an outstanding professional with a fantastic sense of humor. She is empathetic, honest, and focused on helping people grow."

— Flavio D., Director of Commercial Operations

★★★★★

"The assessments and the conversations helped me understand myself and how I could better serve others in my life."

— Luke F.

★★★★★

"Lucyane supported me during a job transition with positive coaching and insightful, caring guidance. She helped me identify and highlight my personal brand and authentically leverage my skills and experience."

— Cori D., Talent Acquisition Program Manager

★★★★★

"Throughout my transition journey, Lucyane was a tremendous support system. She understands why goal setting, time management, and boundaries are critical to success."

— Tiffany E., College Admissions Counselor

★★★★★

"Lucyane helped me unlock new potential and gain confidence in my next steps. Her thoughtful and strategic approach to leadership development and emotional intelligence made a real difference."

— Andrea B., Global Realtor Advisor

Growth becomes powerful when it’s shared.

Elegant gifting moment

Gift a Shift

A gift with meaning. Support a friend, partner, or colleague with more than words, offer clarity, direction, and momentum through curated coaching tools and intentional experiences.

Explore Gift Options

Built for people who grow through change.

Unlock Your Brilliance is a strategy hub, a coaching lab, and a moment of pause that moves you forward.
Every tool is designed to help you lead with presence, grow with confidence, and act with intention.

Our Mission

Unlock Your Brilliance™ exists to transform potential into strategic growth.

We partner with professionals and organizations to unlock strengths, elevate leadership, and build intentional careers and cultures.

Through experiential coaching, gamified tools, and strategic frameworks, we turn clarity into action and action into lasting impact.

What We Stand For

Clarity that leads to action. We create structured experiences that help leaders and teams focus on what matters and move forward.

Strategic thinking in real moments. Development doesn’t happen in theory. It happens in moments of pressure, change, and growth when better thinking and better decisions are required.

Structure without rigidity. We believe structure creates freedom. Our experiences provide just enough framework to support meaningful conversations, alignment, and progress.

Practical outcomes, not performative learning. Time is valuable. Every experience is designed to lead to clarity, decisions, and concrete next steps.

Quiet authority. We work with leaders who don’t need to be louder. They need to be clearer, more aligned, and more intentional in how they lead.

Experience as a strategic advantage. When people engage differently, they think differently. Experiential, facilitated conversations unlock insights that traditional approaches can’t.

Explore our programs!

Let's Connect!

Follow Lucyane and Unlock Your Brilliance on LinkedIn for insights, updates, and strategic conversations that matter.